Goodboy Friday · 2026
Goodboy Friday website
The website for Goodboy Friday, a pet wellness brand that pairs clinical rigour with plain language. The site introduces the brand, then opens into its learning pillars: senior dog care, feline health, nutrition and grooming, alongside the brand's apps. Everything runs on a CMS so the team can publish and add pillars without a deploy.
- Team
- Luitell Labs
- What we did
- Web design, Front-end build, CMS integration
- Built with
- Next.js, TypeScript, Tailwind CSS, Sanity CMS, Supabase
The idea
Pet health advice online swings between clinical papers nobody finishes and threads with confident, wrong answers. Goodboy Friday sits in the middle ground, and the site had to say so straight away, then give the brand room to grow as more areas are covered.
What we built
A homepage that leads with the brand promise rather than a menu, then a pillars section that lets someone pick where to begin. Live pillars open into the library; ones still being written are marked coming soon rather than hidden, so the shape of the whole plan is visible from day one. The brand's apps get their own section alongside the reading.
Editing without developers
Articles, pillars and tools are modelled in a CMS, so the team publishes on their own schedule. New pillars slot into the same layouts, which keeps the site consistent as it grows.
